Human-as-a-Platform

The first platform was the personal computer. The second the web browser. The third the smartphone. Now a fourth has arrived. Us.

Human-as-a-Platform

Wellness-as-a-Service

The fourth technological platform is enabling a new healthcare industry. One aimed at healthy people rather than sick. It’s based upon four trends.

Intimate Data

Intimate Data

Broader than “health data". Captured from within body, on body, proximal to body or from sensing and quantifying attributes of our life and lifestyle. Typically more longitudinal and continuous than episodic snapshots.

Decentralization of Healthcare

Decentralization of Healthcare

Medicalization of the smartphone. Shift towards clinical-grade sensors in wearables. Explosion of health, fitness and wellness apps. Expanding direct-to-consumer lab testing. Consumerization of healthcare and medical devices.

New Health Paradigms

New Health Paradigms

Actively predictive and preventative of disease. Health, wellness, aging and longevity optimization. Broader than biomedical model - integrative of our genetics, psychology, environment and lifestyle choices. Data-driven.

Human-Computer Convergence

Human-Computer Convergence

Humans will be perpetually adorned and physically proximal to, "intimate" body, mind and lifestyle sensors. High bandwidth brain-machine interfaces. Simulations of our biology will run in the cloud. Quantification of everything.

Our Services

Backed by an understanding of the evolving intersection of devices, apps, mobile, biology, health and wellness we provide a range of services.

Partnerships

Partnerships

Receive recommendations and introductions that will accelerate your product, service or project.

Strategy

Strategy

Make sure every angle is considered. Clarify where your company wants to go and how.

Positioning

Positioning

Drafting original or altering any existing. Potential pivots and outmaneuvering your competition.

Workshops

Workshops

Practical 1-3 day onsite events. Typically for C-level executives. Global delivery.

Market Intelligence

Market Intelligence

Monitoring of the top 120 health and wellness apps, 30 devices and 20 DTC services.

Advisory

Advisory

Independent. One-on-one video calls or in person. Full confidentiality guaranteed.

Prototyping

Prototyping

Quickly explore your ideas and intentions. Get feedback before any committing resources.

UX/UI Reviews

UX/UI Reviews

Onboarding, user retention, card design, information hierarchy (Web/iOS/Android).

Product Market Fit

Product Market Fit

Check key assumptions across product, pricing, and business models. Get users to sell for you.

Work with us!

Companies at all stages, startups to Fortune 500s. Don't needlessly get outperformed by competitors.